studio & gallery

New Tradition Jewelry is a brand & gallery located in beautiful & historic Bethlehem of Galilee.


We are 2 generations, mother & daughter, creating rare jewellery with a story to tell that goes beyond the eye can see. Ayellet, with over 30 years of experience and accomplishments as an independent designer specialising in silversmith & fine jewelry; and Amit, founder of New Tradition, who brings her creative vision with her cinematographic background and passion for telling stories that reach out to touch and connect. 

B E Y O N D - our latest mutual capsule collection, is a fusion of worlds, perceptions & elements. Its aims to decode the enigma of time & space and to travel beyond...
The collection drew much of it's inspiration from the mysterious Ancient Egyptian and Mayan cultures, as well as from our complex present time and the unknown future as we imagine it.


Our jewelry designs for men & women are all lovingly thought & hand-crafted at our cosy workshop, and are composed of high quality, rare and carefully selected materials.