B E Y O N D is  New Tradition's timeless capsule collection thought & brought to life by Ayellet & Amit Maimon.


Ayellet, with over 30 years of experience and accomplishments as an independent designer specializing in silversmith & fine jewelry; and Amit, founder of New Tradition, who brings her creative vision with her cinematographic background and passion for telling stories that reach out to touch and connect. 

A fusion of worlds, perceptions & elements. B E Y O N D aims to decode the enigma of time & space and to travel beyond.

** Beyond jewelry are composed of rare materials & are carefully hand-crafted upon order in limited series ** 

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